Why Companies of All Sizes Should Invest in Bulk SMS Call Center
Whether your business is large or small, it pays to invest in Bulk SMS marketing. In today’s digital world, consumers are tied to their smartphones like never before — and this isn’t a trend that is going to fade anytime soon!
Email marketing has continued to deliver a solid ROI to businesses who do it right, but the reality is that sending your customers text messages almost guarantees they will see it. You just can’t achieve those results with any other type of marketing right now.
Outsourcing this service is easy with the right SMS call center, but there are a few things you want to know so you don’t miss the mark:
Virtual Call Center: Timing is Absolutely Everything
As with any type of marketing, timing is imperative. But when it comes to SMS, you really need to make timing a major priority in all messages you deliver. For example, if you’re a local family restaurant, it might make the most sense to send out those discount codes at 5 pm. This is when people are getting off work and have just realized they forgot to take the meat out of the freezer.
If you sent it earlier in the day, it would already be forgotten by the dinner rush. If you’re a salon, consider how often your clients come in and send them the appropriate offers with the help of appropriate SMS Call Center when they are most likely to take action.
Keep It Short & Sweet
With Bulk SMS, you have limited characters so you need to keep it short and simple. Everything you send must be relevant and valuable, so don’t try to include any unnecessary fluff. Keep your material clear and value-driven.
Don’t Make Them Guess What You Want
There is nothing worse than getting through to your target audience, having them read your content, and then losing the sale because you forgot to tell them what to do.
Always include a clear call-to-action in everything you send with the virtual Bulk SMS software, so that your audience knows exactly what you want them to do. If the desired action isn’t clear, they won’t take it.
SMS Call Center: Invest in Shortcodes
If you are taking your SMS and email marketing seriously, you will want to invest in shortcodes. Whether it’s attaching the codes to your published materials to attract new registrants, or ensuring people can easily recognize where the texts are coming from, you can’t go wrong with shortcodes.
Show Them They’re Valued
Everyone wants to feel appreciated, and ensuring your customers enjoy the perks of exclusivity will help to nurture your existing relationships and encourage the start of new ones. Creating offers that are only for group members, or new registrants will ensure people feel appreciated and encourage them to continue to allow your offers into their lives.
If you want to take your SMS marketing to the next level, check out what Nectar Desk SMS Call Center has to offer. Whether you need an SMS or virtual call center, you can be confident that your company will achieve the best results through partnering with Nectar Desk.