Bulk SMS Campaign: Tips for Successful Setup
It’s an open secret, that the successful 21st-century business can’t prosper without constant and effective communication, and no partnership can be built without teamwork. The world’s biggest companies, as well as various small brands, believe that the two-way interaction between them and their customers plays an essential role in the development of their business. We can’t but agree.
Spend a lot of time communicating with your customers – you’d be amazed at how many companies don’t listen to their customers.
Remember: people do not care how much you know until they know how much you care.
There are many ways of keeping in touch with the clients: you can meet them personally, call to discuss the important matter via the phone, send a Newsletter to update about your company’s latest news or follow up with the help of the text message.
Today we’re going to pay the particular attention to the last point – business SMS messaging.
There could be various reasons for using SMS to reach out to your customers: either to inform them about something or just to make them feel welcome – it’s up to you. But remember Mozart said:
The shorter way to do many things is to only do one thing at a time.
And that’s is where the Bulk SMS Campaigns go into action! They help you text hundreds of clients worldwide within a few minutes: you just type the text, choose the list with the contacts and the Nectar Desk system will do the rest. Quickly and efficiently, just as Mozart advised 🙂
Here are some useful tips on what to pay attention to while setting up the Bulk SMS Campaign:
Think over the SMS text to get your message out to your clients
What would be the first thing they will pay their attention to once your message is open? What kind of feedback do you want to receive? Decide on each of these aspects and your campaign is bound to succeed.
You never know where your customers are and there may be times they can’t answer the phone or forget to check their voicemail or email. Sending a text message reminder enables your customers to get the message with little effort on their part.
This example of the appointment reminder excels in its goal:
Make sure all contacts are included in your ready-to-send list
Mass texting is the best way to reach out to maximum people with minimal efforts. Usually, the list involves hundreds and thousands of contacts, so you need to be certain all of them will receive the message.
You may also use the same list for numerous campaigns.
Sometimes the recipients want to be unsubscribed from the list – they either do not need the service anymore or want to get back to discussing this matter later. You should never ignore them – a customer gets what a customer wants.
But no one wants to lose the client. For this purpose, you may create an additional list and move these leads there. Find the best time to offer you services when your customers need it and you will see they appreciate your attention.
Control the SMS frequency
Too many messages can be irritating, meantime texting clients once in a blue moon is not good so far. So how can you make sure you aren’t disturbing customers, but always provide them with up-to-date information? The key here is to keep a balance between the two.
Statistics say the majority of customers think 1-2 messages a week is the right number of times they should be messaged. Anything more will make your effort seem like spam.
Following the tips above will ensure that your SMS Marketing not only resonates with your audience but also gets the right level of response – and as a result maximize your return on investment.
If you want to get more tips on how to initiate the SMS Campaign, keep up to date with our Knowledge Base article.
To get started with SMS Marketing now, chat with our award-winning team of experts and we’ll have you up and running within minutes.