Call Center Contact Activity Feature

Contact Activity

 See Historic Activity for every caller or contact

 Synchronize Contact activity with your CRM

 Listen to call recordings within Contact profile

Call Centers are versatile establishments whose activities are numerous and vary over multiple sectors. Some of these call center activities are:

Customer acquirement

Subscriber acquisition encompasses two major ideas:

  • the marketing strategy of drawing new clients;
  • the operation of persuading pre-existing prospects into regular subscribers

The conventional approach to acquiring more subscribers incorporates widespread marketing, like the use of large-scale posters, signs, magazine advertisements, with direct marketing like online and telemarketing, mail, etc., campaigns on the basis of the clientele target group.

In direct marketing, subscriber accession bears a close resemblance to mass marketing. An executive responsible for marketing chooses the parameters of interest (they may be the same tactic used for mass market advertising), and then a list of likely consumers who meet the characteristic and interests are generated with collaboration with a data vendor.

Data vendors, who are often referred to as assistance bureaus, have extensive databases holding hundreds of thousands of prospective clients that can be divided and organized according to demographic criteria specified by the marketing head (such as age, gender, subjective interests etc.).

A fruitful subscriber acquisition program depends upon accurate, specific and cost-effective targeting that provide valuable and enticing offers to prospective clients so as to entice then.

Lead generation

Another major part of call center activities which encompasses the creation of new professional clients, mainly generated using an array of marketing methods is known as Lead Generation. This practice promotes a company’s work-related correspondence between its outgoing client-based advertising and the respective responses and reaction; hence, helping to make sales liaison more effective.

Nectar Desk call center software helps establishments identify and outline their specific aimed market group and enables them to:

  • contact extensive lists of potential institutions;
  • locate the proper decision makers;
  • arrange sessions and leads to follow-up on sales

Center performance and capability surveys

The presentation and assistance of a call center software have a vital impression and for this reason, most institutions have established call center survey programs to get useful feedback for improvements and monitor front-line workers.

These surveys are a feature used to:

  • Multiply the liaison’s’ proficiency
  • Understand subscriber experiences with their assistance
  • Make assistance more enticing for subscribers

Subscriber satisfaction and review

For any institutions, having fulfilled subscribers is a top priority. Not only does it help in keeping the existing contacts but also in enticing and acquiring more contacts via positive reviews.

Call centers are the perfect solution for people who:

  • require data regarding bills or accounts;
  • need to recall a particular assistance;
  • Necessitate technical or equipment support

Client’s immediate response

Another notable point among call center activities is Direct Response, which refers to all the trades prompted via subscribers purchasing products or particular assistance from the establishment.

It is when people see or hear about a notice for a product or assistance that they require and would like to buy. This marketing may be through catalogs, telecommunication infomercials, online advertisements, etc. and users directly call the companies’ call facility.